Search engine optimisation is considered at the planning stage of your website but full implementation is a staged process involving various "white hat" SEO techniques. If your website has been developed as part of your business's overall marketing plan, driving traffic to your website can be helped by integrating it with the traditional forms of advertising you currently use. If your website is the first step in your marketing plan, it might be a good idea to consider promoting your website address on business cards and letterhead, by word-of-mouth and other traditional advertising methods as well as using the online promotional methods available to you. Search engine rankings can also be improved by updating your website regularly with useful content and high-quality inbound links. You may also need to set aside a budget for Google AdWords, if your business will benefit from this
We at Gentek Generations Technologies, a leading search engine marketing company, ensure that every website that comes for optimization gets the right amount of attention and it goes through our rigorous process of providing “uniqueness” in every possible manner.According to the requirements of the user and from the customer’s point of view, it is always well decided as to which strategy be employed for getting the website top most ranking.
The process of SEO as employed by us:-
1.Website analysis - to gage your website's internet ranking, analyze the layout, content and design.
2.Keyword research and analysis - identify user friendly keywords, popular search strings and match it to your product/service profile.
3.Competitor analysis and monitoring - understanding the internet marketing tactics adopted by your rivals and helping you stay one step ahead of them
4.Optimization for different key words - after identifying the relevant and popular key words, they are incorporated into your website content and coding.
5.Optimization of Meta content - to help increase page indexing on major search engines.
6.Optimization of existing pages including minor code enhancements - redesigning your website pages, content optimization for different web pages and the home page, coding optimization.
7.Image ALT tag optimization Inclusion of spider friendly and text rich site map.
8.Add XML site map and submit to major search engines such as Google, Yahoo, Ask etc.
9.Adding Google analytics code to track your website performance - analyze the number of hits, analyze viewer profile, most popular pages viewed on your website and much more.
10.Add back links and inbound links to help increase internet presence and viewership